I am a Video and Social Media Producer at a Health and Beauty Company in Manhattan. As the first part of my job description suggests, I create popular, engaging, viral web video series and blogs that thematically stem from a niche aspect of the product that is being promoted to help build brand awareness and generate desire/need, either subversively or through acknowledged placement throughout the campaign. As the second part suggests, I create "fan following momentum" by having our brands reach out to and engage target demographics in the social media networks they are active in, becoming a daily part of their online-socializing lives by inspiring trust, likability, and authority through empathy and contextually relevant discussions. In summation, these two aspects of my job can be simplified into "I find them, i empathize with them, I engage them, they like us, i entertain them with info & media they're looking for already, they trust us: when they want to buy, they think of our brand first."
Having built my following on twitter to 17000 followers, I am an expert at targeting and acquiring a loyal fan/following base. For our brands, I use social media software that mines twitter, blogs and forums for people within our target demgrophics discussing themes related to our products. I engage and bring them into our social media fold through empathy, light banter, advice, incentives, contests and giveaways. Our social media followings grow exponentially (facebook and twitter for the most part) through an expanding feedback loop between them.
When it comes to building a successful brand from the ground up, it also important to proactively protect your brand from 1. negative commentary, 2. competitor highjacking, and 3. create knowledge bases where consumers can find the information they are looking in an environment that features your brand brand front and center. I use SEO to pepper the web with positive and informational blogs, forum discussions, and videos comprised of content that is optimized with keywords to help increase rankings in organic search. Content is also geared to go after niche, "low-hanging fruit" search terms: by finding niche, relevant keywords with less competition--my blogs and videos seek to dominate an arena by building authority and rank from the ground up.
As for entertaining, novelty-based branding campaigns, I often create humor-oriented, single-theme blogs and viral videos series that become daily go-to's for readers and viewers. Ads for brands (contextually related to the blog/video theme) are prominently placed and in tune with the blog/video series' message. Brands have a daily chance to make an impression on a growing network of loyal readers/viewers--building brand awareness and authority through trusting/ enjoying the blog in which the ads are placed.
Large & Dedicated Social Media Following Bases across Multiple Networks, Software for Outreach & Demographic Targeting Across Social Media Networks, Monitoring Brand Buzz, Enhancing & Managing Brand Feedback with SEO, Editing for Video & Film, Viral Video & Internet Memes, HD Camera Work, Motion Graphics & 3D, PHP/CSS/HTML for Wordpress Customization, Blogger, General Graphic & Web Design, Humor Writing, Documentary Experience.
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